diff --git a/Cargo.lock b/Cargo.lock
index f0da1fac5da..d5562c21313 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -156,6 +156,18 @@ dependencies = [
  "libc",
 ]
 
+[[package]]
+name = "anes"
+version = "0.1.6"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "4b46cbb362ab8752921c97e041f5e366ee6297bd428a31275b9fcf1e380f7299"
+
+[[package]]
+name = "anstyle"
+version = "1.0.8"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "1bec1de6f59aedf83baf9ff929c98f2ad654b97c9510f4e70cf6f661d49fd5b1"
+
 [[package]]
 name = "anyhow"
 version = "1.0.89"
@@ -689,6 +701,12 @@ dependencies = [
  "webxr-api",
 ]
 
+[[package]]
+name = "cast"
+version = "0.3.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "37b2a672a2cb129a2e41c10b1224bb368f9f37a2b16b612598138befd7b37eb5"
+
 [[package]]
 name = "cc"
 version = "1.1.22"
@@ -767,6 +785,33 @@ dependencies = [
  "windows-targets 0.52.6",
 ]
 
+[[package]]
+name = "ciborium"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "42e69ffd6f0917f5c029256a24d0161db17cea3997d185db0d35926308770f0e"
+dependencies = [
+ "ciborium-io",
+ "ciborium-ll",
+ "serde",
+]
+
+[[package]]
+name = "ciborium-io"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "05afea1e0a06c9be33d539b876f1ce3692f4afea2cb41f740e7743225ed1c757"
+
+[[package]]
+name = "ciborium-ll"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "57663b653d948a338bfb3eeba9bb2fd5fcfaecb9e199e87e1eda4d9e8b240fd9"
+dependencies = [
+ "ciborium-io",
+ "half",
+]
+
 [[package]]
 name = "clang-sys"
 version = "1.8.0"
@@ -778,6 +823,31 @@ dependencies = [
  "libloading",
 ]
 
+[[package]]
+name = "clap"
+version = "4.5.18"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "b0956a43b323ac1afaffc053ed5c4b7c1f1800bacd1683c353aabbb752515dd3"
+dependencies = [
+ "clap_builder",
+]
+
+[[package]]
+name = "clap_builder"
+version = "4.5.18"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "4d72166dd41634086d5803a47eb71ae740e61d84709c36f3c34110173db3961b"
+dependencies = [
+ "anstyle",
+ "clap_lex",
+]
+
+[[package]]
+name = "clap_lex"
+version = "0.7.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "1462739cb27611015575c0c11df5df7601141071f07518d56fcc1be504cbec97"
+
 [[package]]
 name = "clipboard-win"
 version = "5.4.0"
@@ -1127,6 +1197,42 @@ dependencies = [
  "cfg-if",
 ]
 
+[[package]]
+name = "criterion"
+version = "0.5.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "f2b12d017a929603d80db1831cd3a24082f8137ce19c69e6447f54f5fc8d692f"
+dependencies = [
+ "anes",
+ "cast",
+ "ciborium",
+ "clap",
+ "criterion-plot",
+ "is-terminal",
+ "itertools 0.10.5",
+ "num-traits",
+ "once_cell",
+ "oorandom",
+ "plotters",
+ "rayon",
+ "regex",
+ "serde",
+ "serde_derive",
+ "serde_json",
+ "tinytemplate",
+ "walkdir",
+]
+
+[[package]]
+name = "criterion-plot"
+version = "0.5.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "6b50826342786a51a89e2da3a28f1c32b06e387201bc2d19791f622c673706b1"
+dependencies = [
+ "cast",
+ "itertools 0.10.5",
+]
+
 [[package]]
 name = "crossbeam-channel"
 version = "0.5.13"
@@ -4859,6 +4965,12 @@ version = "1.19.0"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "3fdb12b2476b595f9358c5161aa467c2438859caa136dec86c26fdd2efe17b92"
 
+[[package]]
+name = "oorandom"
+version = "11.1.4"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "b410bbe7e14ab526a0e86877eb47c6996a2bd7746f027ba551028c925390e4e9"
+
 [[package]]
 name = "openxr"
 version = "0.19.0"
@@ -5127,6 +5239,7 @@ checksum = "8b870d8c151b6f2fb93e84a13146138f05d02ed11c7e7c54f8826aaaf7c9f184"
 name = "pixels"
 version = "0.0.1"
 dependencies = [
+ "criterion",
  "euclid",
  "image",
  "ipc-channel",
@@ -5154,6 +5267,34 @@ dependencies = [
  "smallvec",
 ]
 
+[[package]]
+name = "plotters"
+version = "0.3.7"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "5aeb6f403d7a4911efb1e33402027fc44f29b5bf6def3effcc22d7bb75f2b747"
+dependencies = [
+ "num-traits",
+ "plotters-backend",
+ "plotters-svg",
+ "wasm-bindgen",
+ "web-sys",
+]
+
+[[package]]
+name = "plotters-backend"
+version = "0.3.7"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "df42e13c12958a16b3f7f4386b9ab1f3e7933914ecea48da7139435263a4172a"
+
+[[package]]
+name = "plotters-svg"
+version = "0.3.7"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "51bae2ac328883f7acdfea3d66a7c35751187f870bc81f94563733a154d7a670"
+dependencies = [
+ "plotters-backend",
+]
+
 [[package]]
 name = "png"
 version = "0.17.13"
@@ -7087,6 +7228,16 @@ dependencies = [
  "zerovec",
 ]
 
+[[package]]
+name = "tinytemplate"
+version = "1.2.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "be4d6b5f19ff7664e8c98d03e2139cb510db9b0a60b55f8e8709b689d939b6bc"
+dependencies = [
+ "serde",
+ "serde_json",
+]
+
 [[package]]
 name = "to_shmem"
 version = "0.0.1"
diff --git a/components/pixels/Cargo.toml b/components/pixels/Cargo.toml
index 595c4861008..4d5b16ab9a4 100644
--- a/components/pixels/Cargo.toml
+++ b/components/pixels/Cargo.toml
@@ -20,3 +20,11 @@ malloc_size_of_derive = { workspace = true }
 log = { workspace = true }
 serde = { workspace = true, features = ["derive"] }
 webrender_api = { workspace = true }
+
+[dev-dependencies]
+criterion = { version = "0.5", features = ["html_reports"] }
+
+[[bench]]
+name = "benches"
+path = "benches.rs"
+harness = false
diff --git a/components/pixels/benches.rs b/components/pixels/benches.rs
new file mode 100644
index 00000000000..50002851d45
--- /dev/null
+++ b/components/pixels/benches.rs
@@ -0,0 +1,30 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/. */
+
+use criterion::*;
+
+fn create_data(number_of_pixels: usize) -> Vec<u8> {
+    (0..=number_of_pixels)
+        .map(|i| {
+            let i = (i % 255) as u8;
+            [i, i, i, i]
+        })
+        .flatten()
+        .collect()
+}
+
+fn bench(c: &mut Criterion) {
+    let data = create_data(1_000_000);
+
+    c.bench_function("unmultiply_inplace", move |b| {
+        b.iter_batched(
+            || data.clone(),
+            |mut data| pixels::unmultiply_inplace(&mut data),
+            BatchSize::SmallInput,
+        )
+    });
+}
+
+criterion_group!(benches, bench);
+criterion_main!(benches);