diff --git a/Cargo.toml b/Cargo.toml
index 1ebcc8c9906..80f2d0d203d 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -162,6 +162,14 @@ xml5ever = "0.20"
 opt-level = 3
 debug-assertions = true
 
+# A profile between `dev` and `release` which aims to offer a compromise between
+# fast incremental rebuilds and runtime speed.
+[profile.medium]
+inherits = "release"
+opt-level = 2
+incremental = true
+debug = "line-tables-only"
+
 [profile.production]
 inherits = "release"
 debug-assertions = false
diff --git a/python/servo/command_base.py b/python/servo/command_base.py
index 1dcfe1e8408..1f8b6818c22 100644
--- a/python/servo/command_base.py
+++ b/python/servo/command_base.py
@@ -678,6 +678,10 @@ class CommandBase(object):
             elif self.config["build"]["mode"] == "release":
                 print("No build type specified, but .servobuild specified `--release`.")
                 return BuildType.release()
+            elif self.config["build"]["mode"] != "":
+                profile = self.config["build"]["mode"]
+                print(f"No build type specified, but .servobuild specified custom profile `{profile}`.")
+                return BuildType.custom(profile)
             else:
                 print("No build type specified so assuming `--dev`.")
                 return BuildType.dev()
diff --git a/servobuild.example b/servobuild.example
index bc8219b6673..40dd62e2421 100644
--- a/servobuild.example
+++ b/servobuild.example
@@ -14,6 +14,8 @@
 [build]
 # Set "mode = dev" or use `mach build --dev` to build the project with warning.
 # or Set "mode = release" or use `mach build --release` for optimized build.
+# Use `mode = <profile>` or `mach build --profile=<profile>` to build the given
+# profile. Check the `Cargo.toml` manifest for a complete list of custom profiles.
 # Defaults to prompting before building
 #mode = "dev"